Built By Her
Strength, built on your terms.
Built by Her exists because the usual way has never fully worked for women.
Not in training.
Not in business.
Not in leadership.
We’ve been taught to work harder, adapt faster and fit systems that were never built with us in mind.
And when they don’t work, we blame ourselves.
This is where that narrative stops.
This is strength with substance
I work with women who are capable, driven and tired of forcing themselves into models that don’t fit their lives.
Women who want to feel strong in their bodies.
Women who want to trust themselves again.
Women building businesses, careers and lives alongside everything else they carry.
This isn’t about doing more.
It’s about doing what actually works.
Why Built by Her exists
My journey in the fitness and health industry spans years of coaching, leadership and multi-site operations, much of it within male-dominated environments.
I saw first-hand how often women were expected to adapt rather than be supported.
I’ve watched women burn out while being highly capable.
Lose confidence despite doing everything “right”.
Follow systems that ignored behaviour, capacity and reality.
I’ve lived it too.
Built by Her was created to challenge those norms and to build something better.
A different way of building strength
Everything I do is underpinned by behaviour change.
Not as a buzzword
but as a practical, human approach to growth.
Progress doesn’t come from motivation alone.
It comes from understanding behaviour, identity, capacity and support.
Whether I’m coaching a woman in training
or supporting a founder inside her business
the principle stays the same.
Build systems that support the woman, not systems that demand perfection.
Online Coaching | Built by Her: StrongHer
For women who want to feel strong again in their body, their routine and themselves.
StrongHer is identity-led online coaching focused on sustainability, self-trust and consistency without extremes.
It’s for women who’ve tried before and want something that finally lasts.
Consultancy | Systems & Operations
For founders and women in business who need clarity, structure and systems that actually work.
I support women to untangle messy operations, build aligned processes and remove friction between how they work and how their business runs.
This isn’t about rigid frameworks.
It’s about sustainability, flow and long-term growth.
What connects it all
At the heart of Built by Her is one belief.
Women don’t need fixing.
They need systems that work for them.
Whether it’s training, habits, leadership or business operations, the work is the same.
Support the woman properly
and everything else starts to move.
This space is for you if
You want strength without burnout.
You value depth over quick wins.
You’re done forcing yourself into boxes.
You want guidance that respects your reality.
You’re ready to build something differently.
An invitation
You don’t need to know exactly what you need yet.
You just need to know that the way you’ve been doing it no longer feels right.
Built by Her is a space to rebuild with intention, clarity and self-trust.